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About Us

Isobel Kershaw



The Stylist London was founded by Isobel Kershaw in August 2016 and has 2 departments of styling services for –

those who need a style expert and those who want to become a style expert.

Isobel has been in the fashion industry for a very long time, and whilst she still has the energy to run up and down the high st to style men and women, her clients will enjoy personal styling at its best.

It does sound a cliche , however, Isobel lives and breathes fashion and style. You have to, if you want to succeed in this industry. she has learnt from the best. After having qualified with a degree in fashion and textiles, she worked for many designers such as Loewe, Alfredo Caral, Linka Cierac and Jacques Azagury before joining Harrods on the exec trainee scheme – the ultimate finishing school for retail. Nine years later, having achieved acting director and with a wealth of experience and training, she then became head of retail then product director for frank usher. a fabulous career which took her round the world , but where she then came to a crossroad in her career and life.

With a small child , a new husband and a desire to have a bit of work/ life balance, she gave back the company car, waved goodbye to the salary and perks and set up her own business as a Personal Stylist. Sheer determination and drive , as well as knowledge was the only way to get the business off the ground.

In 2004 she then joined forces with NHJ style to become Director of Styling and Training on a partnership basis. 12 years devotion to building someone else’s brand is how long it took for her to realise that she should have been rebuilding her own name and reputation in her own right, and with all the knowledge and expertise gained over the past 20 years, she did just that.

The Stylist London was born, and Isobel now has the autonomy to drive the business the way she knows best with a team that has the same ethos and customer service excellence that she requires to represent the business.

its a full time passion but when a career is a passion, its also the best feeling in the world. Helping people feel fabulous and confident through the art of successful dressing, changing lives by energising people to think about their non verbal communication, and creating Stylist Start so that confident and happy dressing starts young, is not superficial, it is essential.

We all need to wear clothes everyday, and so the choices we make to how we feel and how people feel about us is a powerful tool to have.

Isobel and her team make wardrobe restyling an effortless fun experience for all our clients, and the small investment is priceless!

The Stylist London Academy is the other side of the business, where, Isobel prides herself in coaching not only Britain’s, but the world’s next top stylists.

Her qualifications and experience can not be replicated, and her ethos is to teach new stylists to be creative and individual.

Styling and fashion is an art, it isn’t formulaic . You will receive elite training that now has an accreditation for each course.  They are not courses for the faint hearted as you will be trained and be professionally qualified to have the confidence to run your business successfully.

Isobel is absolutely passionate about training and so you will be in excellent hands.



Rosana Danielian

Head of Stylist Start


Rosana has always felt passionate about fashion and about the way it can make a person feel. She has worked within the Fashion Industry for the past 8 years, with a variety of brands, from Topshop to Jigsaw, to Gérard Darel. In her most recent role, as Assistant Buyer for an independent boutique, she attended a variety of shows and events, selecting key items for each season, essential pieces for any wardrobe. Having also worked as a Personal Shopper and now a fully trained Personal Stylist, she truly enjoys listening, assisting and interacting with clients, helping them to achieve any look, whatever their budget, through the art of dressing and feels that Personal Styling can not only transform the way you look but it will empower you with confidence. She believes that finding an outfit that works for you and your lifestyle can truly be a life changing experience!


Rosana graduated from Royal Holloway with a Bachelor of Arts degree in Music and Drama. As a singer and pianist, music and creativity have always been an essential part of her identity. Therefore, being authentic and standing out for all the right reasons are key to the way she dresses, without having to spend a fortune to look and feel good. She also enjoys make up, and creating a beauty look that works for each individual.


Raised within a multilingual household, which includes French, English and Armenian, Rosana has always been influenced by her diverse cultures, to bring individuality to the way she dresses and to her role as a Personal Stylist.


Rosana recently qualified as a Personal Stylist through the The Stylist London Academy and she is extremely excited to be joining the team!




Gustav Fouche is one of the most sought after hairstylists in London. Creating looks for red carpet and runway shows, editorial shoots and TV commercials, south African born, Gustav has been an expert in the business for over 13 years.

Renowned for his fresh cuts, stylish up-do’s, and immaculate blow dry’s, his passion is to ensure his clients walk away feeling fabulous and rejuvenated. He isn’t afraid to assert his advice on what will look best, and the result is always amazing. He has an innate sense of style, and his personality and sense of humour ensures a wonderful experience every time.

He is also a stylist to the stars and has worked with top designers, magazines, VIP’s and celebrities including Kate Hudson, Gal Gadot and Leanne Rimes. To add to his portfolio , he is an expert in wedding hair and has styled many a bride and entourage all over the world, creating unique hair creations tailored to every brides individual needs.

Gustav has worked with Isobel now for over 4 years, presenting with her for brands such as Reiss and Rula Parties, where outfits are styled with a range of hair looks working through trends, colour and shape.

He joins Isobel as an associate trainer at The Stylist London Academy and her recommended hair stylist for her clients.


Clare Pinkney

Makeup artist



Clare is an Award-Winning Professional Make-Up Artist based in Surrey but travels extensively.

With a career spanning over fourteen years (and twenty years within the beauty industry), she continues to work within Fashion, Beauty, TV, Music Promo’s, Bridal and Education.

An accredited teacher and qualified make-up artist she is a director of Pout make-up academy and an Educational Make-Up Artist for Youngblood Mineral Cosmetics UK.

A bridal specialist, she is an expert in HD airbrush make-up, a popular choice for brides and  her work has been featured on various Wedding Magazine Front Covers. She enjoys nothing more than creating flawless make-up for brides, ensuring that every client feels confident, looks beautiful but still retains their individual style. She travels nationally and internationally for destination weddings. Please contact Clare for further information or to check availability for your wedding date.

Bridal Make-up * Wedding Make-up * Beautiful Bridal Make-up * Airbrush Make-up * Professional Make-up Artist * Special Occasion Make-up * Make- Up Lessons * Professional Make-up Artist * Prom Make-up * Fashion Make-up * TV Make-up Artist * Surrey Make-up Artist * Make-up School*

Clare works with TSL as a trainer and the recommended makeup artist for clients.


Colette Pienaar



With a wealth of knowledge on mindset, nutrition and exercise, why would Colette be the right person for you ?Well she has been there and done it! She knows exactly what it takes to build the body of your dreams and how simple it really is. Her name is Colette Pienaar and she is the creator of tailored body transformation programmes to suit everyone’s individual needs. She knows how valuable the process is that she will guide you through and how much of a transformation you will see in not only your body, but in so many other areas of your life. Your energy levels, your confidence, your relationships, this process will touch every aspect of your life. The big question is …

Are you ready for it?

If you are overweight, unhappy and feel disappointed in what you see in the mirror, Colette can help you connect with a happier, healthier version of yourself.

She loves working with high achievers aged 40+

People who are highly motivated to change things now

Perhaps you struggle fitting everything into your day? Your confidence and self-esteem are at an all-time low?  You have tried gyms and every diet out there, seen some results but somehow always put the weight back on again.

BUT you have woken up and decided to take control, to stop making excuses and realised that now is the time to get fit and healthy !!

You want to know what to do and how to do it, to see results quickly and are ready to move forward, to lose the weight and keep it off for good … then Colette will be able to help you.

Colette works with TSL as a trainer and the recommended health and fitness expert for clients.


Rachel Gold

Fashion Stylist and Trainer


Rachel began her career in the 80’s as a singer in one of Holland’s most  successful girl pop groups LUV. Travelling the world on tour and performing with Gloria Estefan, Tom Jones and a host of other successful artists.After a successful singing career, she began her styling career.

1980’s – New York – Record label – dressing male and female artists for live performances, record covers, music videos, TV and RADIO events.

1990’s – London, Chicago, Paris – personal styling for private individuals also business men and women, arranging their clothing for work and events. Shopping on their behalf and organising their wardrobes.

2000’s – London – South of France – Styling fashion editorials, commercial shoots, look books, Celebrity red carpet and TV programmes, events, casting for shoots, production for Super yacht shoots.

Rachel has styled many many celebrities including –

Gordon Ramsey, Lewis Hamilton, Nico Rosberg, Richard Hammond, Reggie Yates, James Martin, Delle Allie, Peter Andre, Gary Lineker, Theo Walcott, Aaron Ramsey, Adam Garcia, Jason Robinson, Goldie, Rob Rock, Scott Maslem, Gary Lucy, Ed Balls, Paul Merton, Jeremy Vine, Nicolas Parsons, Lord Mountbatten, Jake Bugg, Jacob Banks, Tory Lanez, Elliott Wright, Phil Spencer, Nicolas Pinnock, Paul Merton, Everything Everything, Philip Mould, Derren Brown, Vance Joy, Jake Woods, Gareth Malone, Melissa Messinger, Fiona Bruce, Pixie Lott, Macklemore, Jo Whiley, Hairy Bikers, Loose Women, (Nadia, Andrea, Denise, Coleen, Janet, Saira) Jenny McAlpine, Nicholas Lyndhurst, Mike Stock, Maya Jama, Nina Nesbitt.

She has also worked with a large variety of Magazines/Newspapers such as –

Woman and Home, Good Housekeeping, Hello, Women’s Health, OK, Town & Country House, Tatler, Best, Prima, Closer, Weekend, Event, YOU, The Mirror, The Sun, Red Bull, Fault, Boyfriend, Radio Times,

Her private clients include-

Coca Cola, Nat West, Sainsbury’s, Jane Norman, Peacocks, Eon, Puma, Walkers crisps, Pepe jeans, Wolsey menswear, Addecco, Spec savers, Knight Frank, Christies, Edmiston, Princess Yachts, Fitzroy Place, Tigi hair, Hotel Du Vin, Hotel Verta, Affordable Artfair, NHS, Rachel Trevor-Morgan, Lamborghini


Also adding to her repertoire she has styled for TV –

Flirty Dancing, Britain’s Next Top Model, The Great Pottery Throw down.

She works as a trainer for the Academy and for fashion styling projects.